Web Project Management: Ford Showroom

Web Project Management: Ford Showroom

Today, consumers are increasingly demanding individual customizing and will invest only few resources in their purchases. To meet the needs of modern consumers quickly and effectively, Ford wanted a simple online showroom for private leasing of Ford models.

  • Client: Ford Private Lease in cooperation with ALD Automotive Group
  • Website: www.fordprivatleasing.dk
  • Services: Web project management, scoping, web development, Google Ads and UX / UI



The task was to develop a solution for presenting leasing cars online from Ford. Financing and car sales are relatively complex. Hence, the challenge was to develop a simple and pragmatic solution. This should be visually appealing as well as make the presentation of car specifications and prices as simple as possible.



An online showroom with Ford’s car models was the solution. Customers can set their own mark on the leasing contract, while adjusting the monthly expense based on the customization they make. The request can be created and placed online completely without any problems – a smooth and pleasant experience for the customer.



Ford succeeded in meeting today’s requirements for customizing and digitization by surrendering large portions of control to customers and enabling their personalized lease customization online. While this is hugely beneficial to the customer, it also increases the efficiency of lead and sales management – a clear win-win situation.

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